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How can Social Media help you?​
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Whether you are personally on social media or not, your customers are. Even people who are looking for you online may comment about you on reviews sites; so even if you don't want to keep up daily posts, it is always a good idea for every business to have a social media foundation.
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You spend hundreds or thousands of dollars every year trying to attract and acquire customers; people on social media are already there waiting for you! Control your narrative by controlling your social media.
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Facebook is a way to legitimize your company if your online presence is scarce, especially if you don't have a website. Your Google and Facebook listings are where people find you online so you may as well control what they see!
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Twitter is an excellent Business-to-Business (B2B) portal. This is where your company can connect with area non-profits, community events, and especially real-time #conversation.
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Instagram is your online gallery. No need for an expensive website gallery - Instagram is where everyone expects to see photos of your staff bowling party, prototype sneak-peeks, the sunset from your office center, and your faithful employee Gary out fixing a customer's flat tire.
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Start small and if you like the progress you can also add LinkedIn, Youtube, Pinterest, Snapchat or any number of other platforms tailored for your demographic.
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